10+ years of experience in customer experience, digital marketing, sales, or service in a B2B environment * Lead the global Customer Experience (CX) organization across all business units, brands, functions, and regions - o In-depth knowledge of digital customer platforms, marketing automation, and data-driven decision making * Drive customer-centric transformation from initial attraction through to retention, loyalty, and customer value generation * Build and lead CX practices including Strategy & Business Design, Experience Design, Program Management, and Digital Engineering * Establish a unified data and technology foundation for digital customer engagement, personalization, and GenAI-readiness - o Proven track record of digital transformation leadership and agile project delivery in a global context - o Expertise in customer journey management, touchpoint orchestration, and CX ...
mehr