Lead the development of business cases for new initiatives, including market entry strategies, channel expansions and portfolio plays. * Develop and maintain market scorecards, integrating KPIs, competitive analysis, channel performance, and customer development metrics. Commercial Strategy & Business Development Channel & Customer Strategy * Lead channel profitability planning and scenario modelling across owned and third-party channels. * Create customer development roadmaps in collaboration with regional teams, ensuring consistent, scalable global frameworks. * Proven track record in (inhouse) consulting, corporate strategy, or business development, ideally in a global consumer goods environment. * Solid commercial understanding of consumer goods, including channels, pricing, customers, and distribution.
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