You will support our global marketing teams in collecting, structuring and activating data across channels. * Your responsibilities include the design, implementation, and validation of tracking setups for websites and campaigns, as well as the development of dashboards and reports to track KPIs, SEO performance, lead quality, and campaign ROI * You are responsible for collecting, analyzing, and interpreting marketing and website data from CRM, marketing automation, analytics, and advertising platforms, and for translating analytical insights into actionable strategies to improve targeting, content, and channel mix * You plan, manage, and optimize global multi-channel marketing campaigns (search, social, display) based on performance data, and you define campaign KPIs while monitoring budgets and ROI
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