to lead our customer relationship management (CRM) initiatives in the European region. Lead and develop a high-performing team, fostering a culture of collaboration, creativity, and continuous professional growth. * Can motivate, inspire, and lead teams, including 'virtual' teams and remote workers in other countries - Senior CRM Manager (m/f/d) The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals. What you'll bring to the team CRM Strategy & Execution
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