The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. Senior CRM Manager (m/f/d) to lead our customer relationship management (CRM) initiatives in the European region. CRM Strategy & Execution - Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Leverage customer data to identify key segments, behaviors, and trends, and apply insights to optimize targeted CRM and data growth campaigns. Track and optimize CRM performance using KPIs, continuous testing, and data-driven insights. Drive innovation across CRM and loyalty by adopting emerging technologies and industry trends. 5 – 7 years of CRM experience with a proven ability to develop and execute ...
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