You will lead the strategic repositioning and activation of VARTA globally, translating brand vision into emotionally compelling customer experiences and impactful market campaigns across Europe. In addition, you will lead a team of three, and collaborate closely with global, regional, and cross-functional stakeholders to ensure brand consistency, commercial relevance, and business growth. * Lead the strategic repositioning, relaunch, and activation of VARTA, ensuring a modern, differentiated, and emotionally engaging brand presence. * Drive integrated activation campaigns across Europe, including campaign strategy, creative development, agency management, launch planning, and performance evaluation. * Lead market research initiatives including brand tracking, customer and competitor
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