Build predictive models for campaign optimisation, customer segmentation, and price elasticity. * Proven experience in machine learning applications such as recommendations, segmentation, forecasting, and marketing spend optimisation. * Proficiency in Python, SQL, and Git, with hands-on experience in tools like Jupyter notebooks, Pandas, and PyTorch. * Strong leadership skills with experience mentoring and managing data science teams. * Experience with advanced AI techniques, including NLP, GenAI, and CausalAI.
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