Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth. * Bridge business requirements and CRM solution design, ensuring data, processes, and technology align to enable consistent, insight‑driven customer experiences across all touchpoints. * Lead cross‑functional adoption and change, embedding CRM‑driven behaviors, performance tracking, and commercial enablement across teams and regions. * Experience in global customer strategy, CRM, or client development across multi-brand portfolios across various industries (B2B/B2C) * Proven track record in shaping and executing CRM and clienteling strategies that elevate customer experience, engagement, and loyalty. * Strong a
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