Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth. * Bridge business requirements and CRM solution design, ensuring data, processes, and technology align to enable consistent, insight‑driven customer experiences across all touchpoints. * Strong ability to turn customer insights into commercial actions, leveraging CRM tools and data to drive measurable impact. The team works across key top-line growth levers, including sales, pricing, and customer relationship management, and related areas. * Experience in global customer strategy, CRM, or client development across multi-brand portfolios across various industrie
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