Develop scalable frameworks for brand storytelling, social content, community engagement, and activation that work across markets while maintaining creative excellence and cultural relevance. * Build strong senior stakeholder relationships across marketing, product, and creative to embed brand thinking across the organisation and unlock cross-functional innovation. * Elevate team capability through coaching, strategic thinking development, and fostering a culture of curiosity, creative confidence, data-informed decision-making, and commercial accountability. * Comfort making strategic decisions without controlling creative execution. * Excellent brief-writing skills — creating insight-led, decision-driving creative briefs. * Collaborative — able to work across functions without micromanaging creative execution. * Lead and develop the Social Media and Community team, setting clear ...
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