Continuously evolve the global ZEISS store format strategy (e.g., experience centers, flagship, standard, shop-in-shop, pop-ups) by translating brand strategy, consumer journeys, commercial requirements, and emerging retail, design, and technology trends into clear, future-ready spatial concepts. * Continuously scout and evaluate retail, architectural, experiential, and technology trends, piloting and integrating new concepts, fixtures, and digital solutions (e.g., digital signage, interactive tools, diagnostics) to enhance customer experience and business performance. * Integrate sustainability principles (materials, energy efficiency, lifecycle, modularity, reuse) into ZEISS store concepts while optimizing designs for operational efficiency, ergonomics, and cost-effectiveness without compromising the ZEISS brand experience. This role shapes the physical expression of the ZEISS brand in retail, ensuring our ...
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