Design go-to-market strategies for key industries and accounts, in collaboration with Sales and Product. * Shape a content strategy using POV pieces, case studies, and talks to reach both technical leaders and business stakeholders. * With Sales, identify strategic accounts and design account-specific programs (workshops, executive briefings, co-innovation formats). * Structure multi-step journeys for these accounts, from initial education to pilot, expansion, and long-term partnership. * Maintain a structured view of each strategic account: stakeholders, buying process, current state, risks, and opportunities. * Define the core metrics for marketing effectiveness: pipeline contribution, conversion rates, velocity, and coverage in target accounts. * E
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