Vendor/agency management experience, including budget ownership and performance management. In this strategic leadership role, you will own the digital marketing strategy, marketing technology roadmap, and performance channels that drive demand, pipeline impact, and revenue across global markets. You will lead a digital strategy and while building a modern, integrated MarTech ecosystem (including CRM, automation, and data infrastructure) that enables scalable lead lifecycle management and consistent global execution. * Own the Qualified Leads (QLs) strategy and end-to-end funnel framework, aligning stage definitions, routing logic, and performance expectations with Sales. * Own global digital channel performance across paid media (search/social), SEO, email/lifecycle, webinars/virtual events, and landing page conversion optimization (CRO).
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