You manage your ESN category portfolio with a focus on innovations and optimizing market presence-including product launches, relaunches, and retirements * You develop go-to-market strategies and lead promotional campaign planning across relevant channels, ensuring seamless execution and performance monitoring * You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with brand positioning * You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities * You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution * You think analytically, enjoy working with data, and are con
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