In this role, you will focus on two main areas: (I) driving success of ZEISS SMILE pro by being the interface between market requirements and HQ and translating market insights into relevant strategies, value propositions and feed innovations. (II) shaping and supporting market-aligned innovation plans for continuous growth. You will collaborate closely with the global and local organizations, particularly in growth markets, in order to address customers' needs (surgeons, clinical staff) to further drive business growth of ZEISS SMILE pro. * Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
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