Experience in planning and coordinating trade fairs and industry events, ideally with exposure to international markets and customers. * Generate and manage high-quality through targeted B2B marketing activities, campaigns and compelling product-, application- and customer-specific content. * Ensure a seamless lead management process from Marketing to Sales, including lead tracking, scoring and nurturing across the entire customer journey. o 3–5 years of relevant B2B marketing experience, ideally in an international environment, with responsibility for multi-channel campaigns (email, web & social) and measurable lead generation. o Experience in the tissue paper, pulp or paper industry is an advantage. o Hands-on experience with CRM and marketing automation tools, ideally Salesforce.
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