Proven track record in driving revenue and market share growth through integrated, multi-channel strategies. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio.
mehr