You will transform complex hiring and recruitment campaign data into clear, actionable decisions – helping BCG compete for the best talent in Central Europe. * Measuring and evaluating digital employer branding campaigns across paid, owned, and organic channels, using web analytics to assess channel contribution * Applying tracking frameworks including UTM parameters, conversion tracking, and attribution models to assess campaign ROI and media efficiency * Coordinating with internal across Recruiting, Employer Branding, HR, and regional teams throughout campaign and reporting cycles * Hands-on experience in evaluating digital campaigns across channels and performance metrics; familiarity with tracking methods and attribution models including UTM parameters and conversion tracking; ability to read campaign and recruiting performance data and derive ...
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