Senior CRM Manager (m/f/d) The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion. Leverage customer data to identify key segments, behaviors, and trends, and apply insights to optimize targeted CRM and data growth campaigns. Campaign Optimization & Reporting - Strong expertise in customer segmentation, personalization, and CRM platforms (e.g. Salesforce, HubSpot or similar), combined with a highly analytical mindset to inform campaign strategy and performance.
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