As the Buying Lead, you are responsible for building profitable product assortments that meet or exceed the financial goals and are aligned with the overall Brand Strategy. * Be the key advocate of the target consumer, understand every element of this consumer, use insights and data, observe and understand the customer's behavior, preferences, and needs, and be the champion and voice of the consumer to ensure execution of collections in line with C&A's Brand Strategy * Good knowledge of branding, and how to develop and maintain a strong brand identity while keeping up to date with the latest fashion trends and innovations, as well as analyzing these trends and incorporating them into the brand's aesthetic in an original and meaningful way
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