Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. You'll not only define the brand strategy but also ensure it is executed end-to-end. At the same time, you'll be deeply operational, turning strategy into measurable, shipped outcomes that build awareness, trust, and cultural relevance. * Lead and develop the Social Media and Community team, setting clear direction, elevating quality, and building a high-performing function that strengthens audience connection and brand presence. * 9+ years in brand strategy, activation, or marketing roles, with leadership experience. * Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments.
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