As a Lead Marketing Manager - CRM in the German Marketing team, you will play a pivotal role in driving customer engagement and retention across our owned channels. We value the behaviors of lead, deliver, and care, and you will embody these by optimising our CRM voucher programs and customer journeys to fuel growth. * Own German Retention Marketing planning and execution processes across core CRM channels, specifically push notifications and emails. * Optimise CRM customer journeys, segmentation, targeting, and voucher programs to drive high-impact engagement and conversion. * Expertise in Customer Relationship Marketing (CRM) and leveraging channels like push, email, and in-app messaging to optimise customer LTV. * Excellent attention to detail, with the ability to
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