aeyde GmbH * Berlin * Feste Anstellung * Homeoffice möglich, Vollzeit - We are looking for a CRM Manager to develop and execute Aeyde's CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships. * Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention, and lifetime value. * Own and grow the Email Marketing channel, setting clear objectives and evolving platform requirements. * Manage end-to-end newsletter operations in Klaviyo, including creation, testing, scheduling, and performance tracking.
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