Ensure all initiatives are customer-led, data-informed, and outcomes-driven. Guest & Market Insight Use consumer research, market trends, and competitive intelligence to refine GTM strategy, embedding the voice of the customer and responding to domestic/international visitor behaviors. Experience, Skills & Leadership Behaviours Experience & Qualifications Senior leadership in go-to-market, commercial, or growth strategy roles within consumer, entertainment, travel, or retail sectors. Expertise in brand marketing, performance marketing, pricing optimisation, distribution, and customer acquisition. Experience leading cross-functional teams and high-profile assets in competitive markets, with a strong understanding of the German consumer landscape and international visitor attraction dynamics. * Executional Agility: Balances global standards with local market nuance; data-driven, commercially rigorous, ...
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