Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies * Lead, coach and develop a team of and a business development manager while fostering a culture of ownership, quality, and continuous improvement * Multi-year, hands-on experience in the production of online video content * Deep understanding of what makes video content successful, both creatively and financially
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