Content and Collateral: Collaborate with product management, applications and sales to produce technical content, case studies, whitepapers, and sales tools that highlight brand strengths and applications. The ideal candidate brings a blend of technical understanding, strategic thinking, and hands-on marketing execution, with a strong background in Salesforce, Pardot (or related marketing automation tools), and B2B demand generation. * Demand Generation: Build and execute data-driven demand generation programs to drive qualified leads for sales teams and channel partners. * Cross-Functional Collaboration: Work closely with , sales, and other marketing managers to ensure cohesive messaging and effective lead follow-up processes. * Technical aptitude to understand LED, laser, or machine vision technologies.
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