You'll not only define the brand strategy but also ensure it is executed end-to-end. At the same time, you'll be deeply operational, turning strategy into measurable, shipped outcomes that build awareness, trust, and cultural relevance. * Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. * 9+ years in brand strategy, activation, or marketing roles, with leadership experience. * Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments. * Track record of building and activating always-on, long-term brand strategies. * Deep understanding of consumer financial pain points and cultural context, with the ability to apply this insight to brand ...
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