Senior Product Marketing Manager drives strategy, go-to-market execution, and downstream marketing across a diverse portfolio of mixed‑signal sensing technologies. * Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies * Develop global go‑to‑market plans in collaboration with defining value propositions, messaging frameworks, target segments, solution roadmaps, and demonstrator or evaluation kit strategies * Experience in leading strategy and innovation projects; Experience in Design Thinking / Agile, business modeling, and business case calculations is desirable * Experience in developing and executing go-to-market strategies and managing marketing campaigns
mehr