Commercial Optimisation & Innovation Collaborate with Revenue Management and Digital teams to optimise pricing, conversion, and channel performance. Critical Interfaces Partner with Cluster / Property GMs, Brand, Revenue Management, Digital, Insights, Operations, Finance, PR, Partnerships, and Product Development teams to align strategies, optimise performance, and drive commercial success. The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained ...
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