Campaign Management: Develop and manage integrated marketing campaigns across digital, content, email, and events focused on lead generation and nurturing through the customer journey. * Set up automated workflows, nurture programs, and reporting dashboards to track performance. * Demand Generation: Build and execute data-driven demand generation programs to drive qualified leads for sales teams and channel partners. * Content and Collateral: Collaborate with product management, applications and sales to produce technical content, case studies, whitepapers, and sales tools that highlight brand strengths and applications. * Proven experience managing multi-segment marketing programs. * Excellent communication and project management skills, with the ability to manage multiple and priorities.
Campaign Management: Develop and manage integrated marketing campaigns across digital, content, email, and events focused on lead generation and nurturing through the customer journey. * Set up automated workflows, nurture programs, and reporting dashboards to track performance. * Demand Generation: Build and execute data-driven demand generation programs to drive qualified leads for sales teams and channel partners. * Content and Collateral: Collaborate with product management, applications and sales to produce technical content, case studies, whitepapers, and sales tools that highlight brand strengths and applications. * Proven experience managing multi-segment marketing programs. * Excellent communication and project management skills, with the ability to manage multiple and priorities.