As our Senior Media Buyer – ATL (m/f/d), you'll take the lead in shaping and executing Koro's above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you'll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. * Develop media plans balancing scale, quality, and cost efficiency. * Manage budgets strategically, ensuring cost-effective media investment and maximum ROI. * Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements. * Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess
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