Taking full P&L responsibility, you will develop the business unit strategically, drive profitable growth and secure long-term market leadership. Acting as the , you will be decisive, commercially excellent and have a sharp eye for market opportunities, consumer needs and value creation. In this role, you will take the lead for an established brand with strong market potential and enjoy real entrepreneurial freedom to shape the business. * Go-to-Market & Commercial Excellence: Own the national go-to-market strategy (campaigns, launches, promotions), steer key commercial levers (pricing, portfolio, distribution, media) and leverage data to maximize value creation. * Sports & events: Road cycling outings, cooking events, Christmas market activities and more
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