Senior CRM Manager (m/f/d) to lead our customer relationship management (CRM) initiatives in the European region. The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. Track and optimize CRM performance using KPIs, continuous testing, and data-driven insights. Strong expertise in customer segmentation, personalization, and CRM platforms (e.g. Salesforce, HubSpot or similar), combined with a highly analytical mindset to inform campaign strategy and performance. Excellent project management, communication, and cross-functional collaboration skills, ideally gained within the leisure, travel, or entertainment sectors, and a strong passion for delivering outstanding customer experiences.
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