As a Junior Performance Marketing Manager for SEA, you will work on the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international Paid Search (SEA) strategy and budget, working in close partnership with the & Growth. * Execute and optimize the full-funnel Paid Search strategy, including Search, Shopping, and Performance Max, with a primary focus on driving new customer acquisition at an efficient CPA * Manage a complex account architecture on Google Ads and Microsoft Ads, mastering a structure of campaigns types like Performance Max, Shopping, and Search as well as features like Smart Bidding, Lift Testing, New Customer bidding, and Dynamic Search Ads * Analyze keyword, ad copy, and landing page performance, and support a rigorous testing framework to understand what drives results
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