Go-To-Market Lead (m/f/d) The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Strategic Leadership & Commercial Ownership Define and execute Germany's go-to-market (GTM) strategy for Merlin's ...
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