Director Brand Experience and Demand Generation (m/f/d)
Director Brand Experience and Demand Generation (m/f/d)
MANN+HUMMEL GmbH
Ludwigsburg
Teilweise Home-Office
The Director of Brand Experience and Demand Generation is responsible for establishing and leading programs the brand strategy for MANN+HUMMEL and setting up the Demand engine for MANN+HUMMEL. This includes developing and implementing integrated demand generation strategies across paid, owned, and earned channels, aligning all efforts to the overarching brand and business goals. * Establish a Digital Demand Engine: Design and implement an end-to-end demand generation framework across paid, owned, and earned media channels. * Brand Alignment: Ensure that all marketing and demand generation initiatives reinforce the global brand positioning and messaging. * Performance Measurement: Define KPIs and establish performance dashboards for campaign and demand generation initiatives. * Internal Agency Leadership: Lead the internal agency function, ensuring efficient and effective support for ...
The Director of Brand Experience and Demand Generation is responsible for establishing and leading programs the brand strategy for MANN+HUMMEL and setting up the Demand engine for MANN+HUMMEL. This includes developing and implementing integrated demand generation strategies across paid, owned, and earned channels, aligning all efforts to the overarching brand and business goals. * Establish a Digital Demand Engine: Design and implement an end-to-end demand generation framework across paid, owned, and earned media channels. * Brand Alignment: Ensure that all marketing and demand generation initiatives reinforce the global brand positioning and messaging. * Performance Measurement: Define KPIs and establish performance dashboards for campaign and demand generation initiatives. * Internal Agency Leadership: Lead the internal agency function, ensuring efficient and effective support for ...