You analyze user behavior across the entire customer journey, ensure high data quality, and provide well-founded insights for product, marketing, and business decisions. In close collaboration with product management, marketing, and IT teams, you translate complex web and e-commerce data into clear recommendations for action and thus contribute measurably to optimizing our websites and booking funnels. * Create, maintain, and further develop reports and dashboards (e.g., in Looker Studio) for different stakeholders * Define tracking requirements and ensure the quality of tracking implementations (e.g., events, conversions, consent) in collaboration with tracking and tech teams - Du analysierst das Nutzerverhalten entlang der gesamten Customer Journey, stellst eine hohe Datenqualität sicher und lieferst fundierte Insights für Produkt-, Marketing- und Business-Entscheidungen.
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