Build and lead CX practices including Strategy & Business Design, Experience Design, Program Management, and Digital Engineering - o 10+ years of experience in customer experience, digital marketing, sales, or service in a B2B environment * Establish a unified data and technology foundation for digital customer engagement, personalization, and GenAI-readiness * Education: Master's degree in business administration, digital transformation, marketing or a related field - o Proven track record of digital transformation leadership and agile project delivery in a global context - o Expertise in customer journey management, touchpoint orchestration, and CX performance metrics (e.g., NPS, CLV, CAC) o In-depth knowledge of digital customer platforms, marketing automation, and data-driven decision making - o Strong communication and stakeholder management abilities across all hierarchy levels
mehr