Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation * Development of practical best practices and guidelines based on performance data, including KPI definition, strategic reporting, and derivation of concrete recommendations for action * Ensuring reliable tracking and measurement concepts (GA4, Google Tag Manager, Pixel & Events) Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * In-depth knowledge of GA4, Google Tag Manager, and tracking and measurement concepts.
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