At tonies®, we're building more than customer journeys, we're creating magical lifelong relationships with families. As UK CRM Manager, you'll play a pivotal role in turning one-time purchasers into deeply engaged Tonies fans by designing smart, joyful, and highly personalised CRM experiences that inspire repeat purchase, deepen brand love, and maximise customer lifetime value. This is a role for someone who combines creativity with commerciality, using data, automation, and customer insight to unlock retention at scale. * Build and optimise automated customer journeys across the lifecycle journey * Analyse campaign and customer performance data to identify insights and optimisation opportunities * Support reporting on CRM KPIs, including retention, engagement, and customer lifetime value, while owning the wider CRM discount strategy—defining the approach and mechanics, and ...
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