Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights. * Optimize MQL-to-SQL Conversion: Implement strategies to ensure smooth handoff from marketing-qualified leads to sales-qualified leads, maximizing conversion efficiency. * Create Persuasive Marketing Materials: Develop pitch decks, battle maps, press releases, and customer success stories to empower sales teams. * Empower Sales Teams: Educate resellers with market insights, training, and employer branding initiatives to elevate LG's presence. * Agency Collaboration: Proven track record of working with PR, event, and creative agencies. * MQL-to-SQL Conversion: Experience optimizing lead handoffs. * Analytical & Creative: Strong data interpretation and storytelling skills.
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