Be the key advocate of the target consumer, understand every element of this consumer, use insights and data, observe and understand the customer's behavior, preferences, and needs, and be the champion and voice of the consumer to ensure execution of collections in line with C&A's Brand Strategy * Collaborate with Design, , Technical & Planning teams to verify that the collections are in line with our target consumer needs and fit within our financial framework * Own the critical path by managing all approvals and ensuring necessary changes are met to guarantee sales/omu/timing targets are achieved and collections meet quality, aesthetic, compliance, sustainability, and financial goals * Provide support and guidance to Marketing, Visual Merchandising, and Digital teams, enabling the presentation and promotion of the products in line with our consumer strategy
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