Define and drive the long-term business and brand strategy for Germany while continuously challenging the status quo to unlock new growth potential. * Go-to-Market & Commercial Excellence: Own the national go-to-market strategy (campaigns, launches, promotions), steer key commercial levers (pricing, portfolio, distribution, media) and leverage data to maximize value creation. * Product & Communication Strategy: Architect and execute compelling product, communication, and claim strategies that differentiate the brand, fuel sustainable growth, and resonate with evolving consumer needs.
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