Commercial Optimisation & Innovation Collaborate with Revenue Management and Digital teams to optimise pricing, conversion, and channel performance. Critical Interfaces Partner with Cluster / Property GMs, Brand, Revenue Management, Digital, Insights, Operations, Finance, PR, Partnerships, and Product Development teams to align strategies, optimise performance, and drive commercial success. The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels.
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