Brand & Portfolio Management: Lead the product portfolio and innovation pipeline from ideation to launch, prioritizing initiatives by commercial impact and sharpening brand positioning versus competition. * Go-to-Market & Commercial Excellence: Own the national go-to-market strategy (campaigns, launches, promotions), steer key commercial levers (pricing, portfolio, distribution, media) and leverage data to maximize value creation. * Leadership & Stakeholder Management: Lead and develop high-performing, cross-functional teams; work closely with R&D, Marketing, Sales, and Operations and act as a strategic to executive and international . * Proven P&L responsibility and strong commercial track record
mehr