By leveraging a full-funnel marketing approach, you will utilize demand-generation tactics, lead global campaign execution, and manage social media with a specific focus on driving engagement and conversions within our Strategic Account segment. * Define and orchestrate end-to-end integrated marketing campaigns targeting net new customers within our strategic account segment. * Own campaign strategy and execution, from ideation to launch to performance optimization across email, webinars, social, partnerships, and emerging channels. * Identify, test and scale new growth channels based on where our target audience is (Reddit, YouTube, niche communities, co-marketing partnerships). * Confident working across paid, owned, and earned channels, with a keen sense for messaging and storytelling.
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