This role is crucial for executing high-impact, occasion-based campaigns and applying data-driven learnings to continuously boost customer loyalty and LTV. * Lead the strategy and delivery of major seasonal/occasion campaigns (e.g., Christmas, Valentine's, Oktoberfest) to ensure strong mid- and lower-funnel impact. * Analyse campaign results and leverage performance data to enhance future engagement programs and drive excellence. * Collaborate closely with local teams, HQ functions, Creative Studio, and Digital teams to execute campaigns seamlessly and efficiently. * Define clear KPIs to measure campaign success, analyse performance, and identify opportunities to boost ROI and market share growth. * Proven experience in running successful, insight-led marketing campaigns with a focus on retention and customer engagement. * Comfortable working in dynamic environments, with strong prioritisation and ...
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