Campaign Management: Develop and manage integrated marketing campaigns across digital, content, email, and events focused on lead generation and nurturing through the customer journey. This is a high-impact role responsible for driving demand generation, managing brand positioning, and executing marketing campaigns that support business growth across different customer segments and regions. * Marketing Automation: Manage and optimize campaigns through Pardot, Salesforce, or equivalent platforms. * Segment-Based Marketing: Develop and tailor marketing campaigns for specific market segments (e.g., industrial automation, logistics, food inspection) to improve relevance and conversion. * Content and Collateral: Collaborate with product management, applications and sales to produce technical content, case studies, whitepapers, and sales tools that highlight brand strengths and applications.
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