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You are a data-driven performance marketing expert with a strong eCommerce mindset. * Experience in performance or digital marketing, ideally in an eCommerce environment or on the agency side * You interpret relevant eCommerce and marketing KPIs and assess the cross-channel success of campaigns in a data-driven way * You analyse and optimise traffic sources and onsite performance of the Rewards Shop using common eCommerce metrics such as conversion rate, AOV, views, time on site, bounce rate, etc. * Very good understanding of key eCommerce and marketing KPIs, including attribution and measurement models * You analyse the performance of marketing channels and campaigns across key touchpoints (app, web and mobile push) and derive clear, actionable optimisation measures * You take ownership of the continuous performance optimisation of digital campaigns for the PAYBACK Rewards Shop
You are a data-driven performance marketing expert with a strong eCommerce mindset. * Experience in performance or digital marketing, ideally in an eCommerce environment or on the agency side * You interpret relevant eCommerce and marketing KPIs and assess the cross-channel success of campaigns in a data-driven way * You analyse and optimise traffic sources and onsite performance of the Rewards Shop using common eCommerce metrics such as conversion rate, AOV, views, time on site, bounce rate, etc. * Very good understanding of key eCommerce and marketing KPIs, including attribution and measurement models * You analyse the performance of marketing channels and campaigns across key touchpoints (app, web and mobile push) and derive clear, actionable optimisation measures * You take ownership of the continuous performance optimisation of digital campaigns for the PAYBACK Rewards Shop