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Experience working with digital platforms, and CRM systems to support marketing effectiveness and commercial alignment * Translate business strategy into targeted marketing initiatives that expand global reach, build awareness, create qualified leads in priority markets and support revenue generation * Define and execute a global events strategy including fairs and targeted customer events to support relationship building in strategic markets * Proven ability to develop and execute marketing strategies that support commercial growth, strengthen market positioning, and contribute to pipeline generation
Experience working with digital platforms, and CRM systems to support marketing effectiveness and commercial alignment * Translate business strategy into targeted marketing initiatives that expand global reach, build awareness, create qualified leads in priority markets and support revenue generation * Define and execute a global events strategy including fairs and targeted customer events to support relationship building in strategic markets * Proven ability to develop and execute marketing strategies that support commercial growth, strengthen market positioning, and contribute to pipeline generation
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